The business of Animation.

The best reason to use animation is for qualities of its own. Done
correctly and done right, nothing can top animation's humour. A
longtime logo or company character can come to life through animation
and become a company's best spokesman. An old logo character can now
speak, be funny, and soon adorn new product labels and advertising,
even become a T-shirt star.

Animation has a different feel to it than live-action. We are, I
think, more engaged as an audience, more willing to be convinced,
persuaded and sold. If a live person is seen and talks to the
audience, we are influenced by how he or she looks, by the hair and
clothes and this has an impact, positive or negative, on getting the
message across. People will look at your live spokesperson in
different ways. What is engaging to some may be off-putting to
another. Just having a man or a woman onscreen will elicit on some
level a different attitude from men and women watching. But an
animated character will dispense with preconditioned social attitudes
and provide pure message.

Animation is daunting to some clients, be they companies or agencies,
if they have never had some done before. But once they have, they find
the experience a positive one. They might think of how it all comes
together a bit of a mystery, but there's no denying the magic on the
screen.